Category: Non classé

Press release, Paris September 4th, 2019 End-to-End Solution Features Innovative TV Usage Data-Based Segmentation Capabilities, Offers the Optimal Mix of Openness, Security and Control to IPTV and OTT Service Providers At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising[…]

Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound up talking with some people from CBS (the same CBS that’s currently beefing with Nielsen about how much they’re paying them and how they don’t really[…]

Improving the measurement of advertising campaigns broadcasted on TV by counting them with the same criteria of the digital. This is one of the goal of the start-up Viznet, which targets a niche previously untapped by the industry: the inventory broadcast in broadcast mode, i.e. without intervention of an ad server, on the boxes and[…]

Best-of-Breed Solution Brings Data-Enabled Advertising to the TV Screen In Accordance With GDPR Regulations PARIS — Sept. 14, 2018 — At IBC2018, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and SoftAtHome, the technology company dedicated to the digital home, will jointly demonstrate an end-to-end, best-of-breed solution for addressable[…]