Best-of-Breed Solution Brings Data-Enabled Advertising to the TV Screen In Accordance With GDPR Regulations
PARIS — Sept. 14, 2018 — At IBC2018, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and SoftAtHome, the technology company dedicated to the digital home, will jointly demonstrate an end-to-end, best-of-breed solution for addressable TV with their partner Viznet. The preintegrated solution enables household targeting on operator-controlled devices, including frame-accurate Dynamic Ad Insertion (DAI) on set-top boxes (STBs) for linear multicast and on-demand TV.
“With TV advertising revenues being challenged by digital advertising, channels see addressable TV as a new growth opportunity. For this opportunity to come to fruition, operators must offer notably granular audience segmentation capabilities across their footprints. However, subscribers’ data privacy and security must be a top priority, especially in the wake of EU’s stringent General Data Privacy Regulation, or GDPR,” said Alain Nochimowski, Executive Vice President of Innovation at Viaccess-Orca. “VO is proud to contribute its proven, hands-on data science and security expertise to help operators extract cross-screen TV audience insights and pave the way to innovative data-enabled TV advertising models”.
The addressable TV solution integrates VO’s audience management capabilities, which pushes the envelope for the enrichment of TV viewership data beyond the requirements of TV business analytics (namely, content promotion, upselling, or churn detection) to fuel the programmatic advertising value chain with unique AI-extracted insights.
Read the entire article on Viaccess-Orca website