Television: replace the panel with the measurement of impressions in broadcasts on the boxes and connected devices (interview Viznet)

Improving the measurement of advertising campaigns broadcasted on TV by counting them with the same criteria of the digital. This is one of the goal of the start-up Viznet, which targets a niche previously untapped by the industry: the inventory broadcast in broadcast mode, i.e. without intervention of an ad server, on the boxes and[…]

Viaccess-Orca and SoftAtHome Demonstrate End-to-End Addressable TV Solution

Best-of-Breed Solution Brings Data-Enabled Advertising to the TV Screen In Accordance With GDPR Regulations PARIS — Sept. 14, 2018 — At IBC2018, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and SoftAtHome, the technology company dedicated to the digital home, will jointly demonstrate an end-to-end, best-of-breed solution for addressable[…]