Addressable TV solutions
A new revolution is happening in the TV industry: Addressable Television. Targeting and campaign statistic become available in television like in digital. Addressable advertising offers a unique opportunity to create value while improving the user experience.
Viznet is a French company dedicated to Addressable TV. We offer solutions for TV channels, telecom operators, agencies and advertisers to manage the TV advertising's digital transformation and bring the power of digital advertising technologies to television. We are organized around two activities, the development and commercialization of software solutions dedicated to addressable TV and consulting in video advertising technology on all screens.
Viznet has been selected by Paris Tech Entrepreneur, the incubator of Telecom Paris-Tech.
Software solutions dedicated to addressable TV
Viznet is the publisher of BlindSpot, a digital measurement tool for linear TV ads. We are also a distributor of Crystal Connect, a technology solution that works with existing TV systems to enable all linear advertising inventory to be targeted on all broadcast platforms (IPTV, Cable, OTT, Digital,. .)
Consulting and solution design in video advertising technology on all screens.
We can help you design innovative digital advertising solutions on all screens including box, connected TV and linear TV. We can intervene upstream to help you define your strategy and make structuring choices, and assists you for the development and integration period by calling on our various experts.
Real Time campaign statistics for linear TV advertising
Viznet is the publisher of BlindSpot, a digital measurement tool for linear TV ads. BlindSpot is a software solution for television broadcasters, telecom operators and advertisers.
BlindSpot is the first product to track in real time a linear TV advertisement via an AdServer, as in digital advertising. It is an essential tool for preparing addressable TV advertising. With BlindSpot, it is possible to choose which TV commercials to follow digitally, to choose the tracking AdServer and to associate these TV campaigns with digital campaigns in the AdServer.
With this product, linear TV campaigns on all connected environments can be measured in real time in the channel’s or advertiser’s AdServer with digital campaigns.
We can help you design innovative digital advertising solutions on all screens including box, connected TV and linear TV.
Founded and led by a team of experts in digital advertising and connected TV, Viznet is dedicated to making Addressable Television simpler.
Strategic Committee and investors
Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution
Press release, Paris September 4th, 2019 End-to-End Solution Features Innovative TV Usage Data-Based Segmentation Capabilities, Offers the Optimal Mix of Openness, Security and Control to IPTV and OTT Service Providers At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising[…]
Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound up talking with some people from CBS (the same CBS that’s currently beefing with Nielsen about how much they’re paying them and how they don’t really[…]
Television: replace the panel with the measurement of impressions in broadcasts on the boxes and connected devices (interview Viznet)
Improving the measurement of advertising campaigns broadcasted on TV by counting them with the same criteria of the digital. This is one of the goal of the start-up Viznet, which targets a niche previously untapped by the industry: the inventory broadcast in broadcast mode, i.e. without intervention of an ad server, on the boxes and[…]
Best-of-Breed Solution Brings Data-Enabled Advertising to the TV Screen In Accordance With GDPR Regulations PARIS — Sept. 14, 2018 — At IBC2018, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and SoftAtHome, the technology company dedicated to the digital home, will jointly demonstrate an end-to-end, best-of-breed solution for addressable[…]